2026
izi.travel | Brand Identity
Izi.travel is a travel brand based in Wrocław that started with sunset SUP tours and is now expanding into international trips to destinations such as Madeira, Morocco, and the Dolomites. The brand brings together outdoor adventures, new experiences, and the freedom to explore the world at your own pace.
SCOPE
Logo Design / Brand Identity
TYPE
Freelance
CHALLENGE
izi.travel didn’t have an established visual identity, including a logo, color palette, or typography system. As the brand grew, it needed a recognizable and flexible visual language that could connect its SUP tours with international travel experiences. The challenge was to keep orange as the main color, inspired by sunset tours, while creating a system the team could easily use across communications and the website.
APPROACH
I built the logo around the idea of traveling from point A to point B. Using the italic style of Xanti Typewriter VF, I connected the letters i–z–i into one flowing line that resembles a route. The dots above the two i letters mark the beginning and end of the journey. For the visual identity, I chose expressive typography that supports both Latin and Cyrillic scripts. The main color palette combines orange, black, and cream, with blue and green as accent colors.
OUTCOME
izi.travel now has a cohesive visual identity with a recognizable logo, color palette, and typography. The new system reflects the idea of movement and travel while maintaining the brand’s personality and providing a foundation for its future growth across print and digital platforms.
CHALLENGE
izi.travel didn’t have an established visual identity, including a logo, color palette, or typography system. As the brand grew, it needed a recognizable and flexible visual language that could connect its SUP tours with international travel experiences. The challenge was to keep orange as the main color, inspired by sunset tours, while creating a system the team could easily use across communications and the website.
APPROACH
I built the logo around the idea of traveling from point A to point B. Using the italic style of Xanti Typewriter VF, I connected the letters i–z–i into one flowing line that resembles a route. The dots above the two i letters mark the beginning and end of the journey. For the visual identity, I chose expressive typography that supports both Latin and Cyrillic scripts. The main color palette combines orange, black, and cream, with blue and green as accent colors.
OUTCOME
izi.travel now has a cohesive visual identity with a recognizable logo, color palette, and typography. The new system reflects the idea of movement and travel while maintaining the brand’s personality and providing a foundation for its future growth across print and digital platforms.
